Elon Musk’s $7.99 ‘Twitter Blue with verification’ is launching on iOS

Twitter’s app on iOS has been updated to support Elon Musk’s $7.99 per month Twitter Blue. The app’s latest update on the Apple App Store says you have to pay for Blue to get verified on the platform “just like the celebrities, companies, and politicians you already follow.”

The new Twitter Blue subscription isn’t available just yet, though. Esther Crawford, a product manager at Twitter confirmed it’s not live right now but says some users “may see us making updates because we are testing and pushing changes in real-time.”

What is live immediately within the updated app is a revamped notifications screen that defaults to displaying tweets from Verified users in the first tab — helping to promote the idea that paying for the new plan is the best way to make sure people actually see your tweets.

The app displays a “Blue looks good on you, enjoy your verified checkmark” pop-up when users sign up to Blue, but without the actual opt-in for displaying a “verified” label on your profile, although we have an idea about what that will look like thanks to Jane Manchun Wong. App researcher Nima Owji has also given us a glimpse of the new “official account” labels Twitter could start applying to notable users, as well as a “verified account” confirmation on profiles, which indicates an account’s verified “because it’s subscribed to Twitter Blue.”

It’s still not clear when verification through Twitter Blue will go live (or when it will arrive on Android), but it seems like it’s happening soon. Musk initially gave the developers working on Blue until Monday, November 7th, to complete these changes or else face getting fired.

Screenshot: The Verge

It looks like verification will be the only feature available with the Twitter Blue subscription to start. Other perks, like fewer ads, the ability to post longer videos, and priority ranking to help “lower the visibility of scams, spam, and bots,” are listed as “coming soon.” Twitter Blue is only available in the US, Canada, Australia, New Zealand, and the UK for now.

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When Musk announced the new Twitter Blue subscription last week, he hinted at providing access to paywalled articles, but this feature isn’t among those listed in the update. He also pulled the ad-free article perk that came with the previous $4.99 / month Twitter Blue subscription and reportedly pushed to make Twitter’s “edit” button available to all users, not just subscribers. On Friday, Musk laid off around half of Twitter’s employees across several departments, including product trust and safety, policy, communications, tweet curation, ethical AI, and others.

Update, 3:08PM ET: Updated to add information from a product manager at Twitter.

Update, 3:25PM ET: Updated to add more information about Twitter’s upcoming “official account” labels and verified account confirmations.

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